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Just how good is your website at delivering new leads, prospects and customers to your business?

If you're like most business owners, you're a little disappointed, right?

The promise of the Internet is that you can easily and inexpensively acquire new customers -
If you build a website, they will come.

How's that working out for you?

You can have the most fabulous website in the world, but if it's not designed to convert visitors into leads, leads into prospects and prospects into customers...

It's about as much use as a billboard in the desert.

What's the difference between a lead and a prospect (you may well ask)...

There are a number of definitions for these two basic terms, but this is the one I like:

A lead is someone who has entered a one-way conversation with you.

That could mean they've signed up for your mailing list, and you're sending them emails about your business.

A prospect, on the other hand, has started a two-way conversation.

They're asking questions, engaging on a deeper level.

They may have expressed a need for your product or service.

There are two problems with most small business websites.

Click the button to find out what they are...